Our Values

The values Askoll aspires to in carrying out its mission are the following:

1. The fundamental importance with which it treats its people.
People are the centre of the company's activities. Respect for the individual is a fundamental, indispensable value characterising everything the various members of the Askoll Group feel and do.

2. Human Resources Enhancement
At Askoll we believe the very highest standards of capability guarantee the right corporate decisions are made and consequently ensure the success of the company itself. This conviction has meant that Askoll gives its staff the tools necessary for each of them to be able to develop and improve their professional and human skills.

3. Innovation
Innovation is the watchword at Askoll.
It is through innovation that Askoll grows year by year: it consolidates its leadership in the world of white; it increases its share of the aquariology market; it conquers positions in the world of heating; it makes its mark on world markets. Askoll believes innovation must be pursued with enthusiasm and determination as it drives development, progress and the common good.

4. Environmental friendliness and protection
Askoll believes making its contribution to sustainable development by taking an active approach to environmental issues is necessary to ensure the needs of future generations will continue to be satisfied.